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Online Internet Marketing, Search Engine Optimization, search engine marketing

Home » Services » Online Marketing

Online Marketing

The Internet has ignited an evolution in marketing and your ability to measure its success. Online marketing is more targeted, cost effective and malleable than the more expensive traditional marketing forms like mailers or newspaper advertisements. Sanework's Online Marketing group will walk you through the various available options and show how each type can improve your business. Our services will help you better understand your target customers' online behavior and will provide precise feedback on the effectiveness of your marketing campaigns.

We will help you make sense out of the online marketing madness.

	Search Engines
	Pay Per Click
	Organic Optimization
	Directory Listings

Search Engines

80+% of Internet users go to search engines to find what they need on the Internet. You are more likely to catch their attention by being prominently placed within the search results. One of the many services Sanework can offer to our clients is the management of your online marketing efforts. This article is intended to introduce, or better educate, you to the world of search engine placement and how Sanework can work with you to realize your on-line goals.
Search Engine Search Results pages are broken down in to two segments:

Organic or Natural Results
Sponsored or Pay-Per-Click Results

Where these are found on a typical search results page is shown below:

The closer your website is to top of the first page in either section generally results in more "click-thrus" to your website. However, the methods to get your website to the top positions are different for sponsored and organic placement.

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Pay Per Click

For those who want to yield immediate online results, sponsored placement is the Holy Grail. Sponsored Placement is often referred to as Pay Per Click (PPC) marketing because the websites in the sponsored results section are paying a set fee each time an Internet surfer clicks on their link.

The per-click fee can range from 10 cents to tens of dollars. The two primary companies that run the sponsored link systems are Overture (a Yahoo Company) and Google. Both have different methods for determining what a given click should cost. Sufficed to say, the closer your website is to the top of sponsored results section, the higher the per-click cost.

Going with both providers tends to yield the best results as they use slightly different methods to attract visitor interest and as such tend to attract different visitors.

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Organic Optimization

When an Internet surfer types search terms into the search box of a given search engine, the engine uses a complex algorithm to determine what web site and pages should show up in the organic section of the results.

The process of optimizing your website to address these algorithms is known as search engine optimization (SEO). Efforts included SEO are:

Optimizing "on page" factors such as website content, meta tags (HTML code used to describe your site for search engines) and links.

Augmenting "off page factors" such as links to the website and directory listings.

It's not an exact science nor does it yield results over night, but leads to a gradual build up of traffic over a period of time. Long term, your Return on Investment (ROI) on SEO and other online marketing can far exceed the use of traditional marketing means.

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Directory Listings

Getting your website listed in relevant directories provides two benefits:

Creates new search traffic from those directories
Increases the “relevancy” of your website to search terms and thus improves your position in the search engines

There are hundreds of thousands of directories and “link exchanges” on the Internet. The costs for listing can range from free to a Pay-Per-Click model. Sanework's web marketing team will analyze the available directory listings and create a specialized plan that caters to your budget and maximizes the return.

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